User Interview

A user interview is a user research technique used to get qualitative information from existing or potential users. It's an important conversation to have in the early days, with potential users, in order to get a deeper understanding of how they experience the problem you set out to solve, how they solve it today, and how your solution might help.

The goal is to help you validate that the problem exists, that your app might be the solution, and get clear on the direction it should take.

Conducting user interviews is a tactic that should be used not only in the beginning of your journey but throughout it as well. Two other points when you should check in with your users might be once you've created a prototype and when you've launched the first version of your app (aka your MVP). In these scenarios, the goal is to get direct feedback on whether or not your solution, your app, is successfully solving their problem.